Nike Wild Event

Nike planned their North American Sales Event at the Oregon Zoo but struggled to tie their brand’s energy and their content to this unique venue. With the clock ticking, they turned to us for a creative vision that would unite their culture with the unique setting and generate employee excitement.

We brought the wild to life with a custom Lion King-themed experience, channeling the zoo's spirit into an event fit for kings and queens. We ignited Nike's bold, beastly essence, creating an unforgettable stage moment where attendees felt like rulers of the Pride Lands, where real elephants could be heard just in the background. The event featured a high-definition LED screen, a custom-built Pride Rock, giant bird cage DJ booth with none other than Zazoo as DJ, plus costumed emcees, and a fully scripted performance we sculpted to perfection. The event peaked with a wild dance party, where guests were paired with custom Spirit Animal sticks—unleashing their inner king of the jungle and sending them off with a one-of-a-kind token, commemorating all that was learned and shared.