Communicating effectively with a global team of over 2,000 Software Engineers was challenging due to different time zones, departments, and teams. TT/S faced low visibility across teams, with employees unsure of what others were doing and how their efforts aligned.
To cut through the noise, we created DeCoded, a monthly newsletter that streamlined leadership messaging, departmental updates, innovations, and culture stories into a simple, well-crafted format. Embracing the principles of Smart Brevity, we focused on delivering key insights through concise headers, respecting team capacity while enhancing transparency and trust. The newsletter has been so successful that we're planning to adapt it into a podcast to further improve accessibility and engagement.
Now in its third year of publishing, our DeCoded newsletter boasts:
Still running strong, we are always measuring and tuning this asset to bring TT/S more value.
Connect with us to ignite the change your organization needs. Together, we’ll turn your culture into a powerful force for success.
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